Common questions

Straight
answers.

You got a cold email with your Brand Score. You're skeptical. These are the questions everyone asks before they commit. We answer them straight.

About Forgd

Who we are

Forgd is a branding and marketing agency built specifically for Fresno and Clovis small businesses. We do the execution — identity systems, social media, ads, video — not the consulting. You don't pay us to tell you what to do. You pay us to do it.

We know this market. We know what local customers respond to. And we publish our prices, so there's no mystery.

Agency. Structured process, defined deliverables, professional contracts, client portal with project tracking. A freelancer charges by the hour and disappears. We charge for outcomes and you can see what stage your project is at any time.

The difference in practice: you know exactly what you're getting, exactly when it arrives, and exactly what it costs. No surprises.

We're building our portfolio with founding clients right now — which is why we're offering 30–50% off launch pricing to the first businesses who work with us. You get agency-quality work at startup prices.

Judge us on the work: see our portfolio and our own brand. If it's good enough for you, we're good enough for you.

The Process

How it works

Four steps. That's it.

  • Pick a tier — RAW, FORGED, or TEMPERED. Real prices, Stripe checkout.
  • Fill out the intake form — your business, customers, goals. Takes 15–20 minutes. This is where we get everything we need.
  • We build it — design, writing, strategy. You don't hear from us until there's something to review.
  • You review it — revision rounds are included. When it's right, we deliver the full kit.

No calls required. Everything is documented. You get files you own forever.

Delivery timelines by tier:

  • RAW — 7–10 business days after intake submission
  • FORGED — 10–14 business days after intake submission
  • TEMPERED — 14–21 business days after intake submission
  • Retainers — first deliverable within 5 business days of onboarding

The clock starts when you submit the intake form. Fill it out completely and we move fast.

Revision rounds by tier:

  • RAW — 2 revision rounds
  • FORGED — 3 revision rounds
  • TEMPERED — unlimited revisions within scope, until it's right

A revision round means you give us consolidated feedback and we address all of it. Not one change per email — batch your notes, we implement everything in one pass. This keeps things moving.

Fill out the intake form. That's it. We extract everything we need from your answers — your positioning, your customers, your competitive landscape, your goals. We don't need assets, we don't need a style guide, we don't need access to your accounts upfront.

For retainer clients: photos and short video from your actual business perform better than stock. We'll give you a simple shot list. But if you have nothing, we can work with it.

No calls required. Everything is async — you get a client portal, project updates, and deliverables as documents. You review on your schedule.

If you want a check-in call, we're available. But most clients never need one. The intake form is thorough enough that we usually don't have questions.

Pricing

What things cost

You're not buying a logo. You're buying a brand system.

A $50 Fiverr logo is a PNG file. You'll spend the next three years asking "does this font go with this?" and "what shade of blue was that?" and making your business look different on every touchpoint.

RAW at $499 gives you: a logo in every format you'll ever need, a color palette with actual hex codes, usage rules, and a mini brand guide that answers those questions permanently. That's not a logo — that's the foundation everything else builds on.

The Fiverr logo is the price of not thinking about branding. The $499 is what happens when you decide to.

Each tier is a superset of the one below it.

What you get RAW
$499
FORGED
$999
TEMPERED
$1,799
Logo + all variants (SVG, PNG)
Color palette + hex codes
Mini brand guide PDF
Brand strategy brief
Typography system
Voice & tone guide
Social profile templates
Collateral kit (biz card, letterhead)
Unlimited revisions 2 rounds 3 rounds
Source files (editable originals)

Most clients start with FORGED — it's the complete system without over-engineering. See full pricing →

Yes, for mid and top tiers:

  • RAW ($499) — Full payment upfront at checkout.
  • FORGED ($999) — 50% upfront ($500) at checkout, 50% ($499) on final delivery.
  • TEMPERED ($1,799) — 50% upfront ($900) at checkout, 50% ($899) on final delivery.

Checkout is handled by Stripe. No wire transfers, no invoices, no chasing. Split payments are available — email us before buying and we'll send the right link.

You have revision rounds — use them. That's what they're there for.

If we go through every revision round and you're still not satisfied, we'll talk. If the direction was genuinely off from what you described in the intake form, we'll fix it or issue a partial refund on unused deliverables. We want clients who are proud of what they bought, not clients who resent us.

We've never had a project fall apart. Good intake form responses produce good work. Clear feedback produces fast revisions.

Brand Score™

The free audit

It's a free 60-second brand audit. Enter your business URL and email — we scan 6 dimensions of your online presence and score each one from 0–100.

  • Web Presence (20%) — Does your site exist, load, and function?
  • Google Presence (15%) — Are you findable in local search?
  • Social Presence (15%) — Are you active on the right platforms?
  • Brand Consistency (20%) — Does your look match across touchpoints?
  • Content Quality (15%) — Does your content give people a reason to stay?
  • Local SEO (15%) — Are you showing up for Fresno/Clovis searches?

You get a score, a letter grade, the top 3 things costing you the most points, and 3 quick wins you can do yourself. Then a PDF report with full details, emailed to you. All free.

Yes. We only scan your public-facing web presence — nothing that isn't already visible to anyone with a browser. We don't request access to your accounts, your analytics, or anything private.

Your email is stored to send you the PDF report and the occasional follow-up from us. That's it. We don't sell data. We don't spam. If you want to be removed, email us and it's done.

It means opportunity, not failure. Most Fresno small businesses score 40–65 because nobody's told them what's costing them. Here's what the ranges mean:

A
80–100
Strong presence. Fine-tuning territory — optimize what's working.
B
70–79
Solid base with clear gaps. FORGED fills the holes systematically.
C
55–69
Inconsistent. Some things work, some don't. Brand system needed.
D
40–54
Significant gaps across multiple dimensions. Start with FORGED.
F
0–39
Little to no visible online presence. High ROI on any investment here.

Your PDF report breaks down each category with specific recommendations. Read it — there's real signal in there. Then get your score if you haven't already.

Founding Client Program

Early access

Five spots. 30–50% off launch pricing. First come, first served.

We're building our portfolio with founding clients — real Fresno businesses who get premium work at startup prices in exchange for being our first case studies. You get a full FORGED-level brand system (or higher) at a discount that won't exist once our portfolio is established.

When the spots are gone, they're gone. Apply here.

No hidden catch. We're building our public case studies.

In exchange for the discount, founding clients agree to let us document and publish their results at 90 days — real numbers, real attribution, your business name on our portfolio page. You get premium brand work at 30–50% off. We get proof we can show future clients.

Win-win. That's all it is.

Still have questions?

We don't bite.
Email us.

If your question isn't here, just ask. Or skip the back-and-forth — get your free Brand Score and we'll reach out with specifics about what your business actually needs.