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Proprietary Methodology

The Forgd
Method

Every brand we forge runs through the same four-phase system — built on a proprietary diagnostic framework, a tiered delivery model, and a process refined across 30+ local businesses in the Fresno & Clovis market. This page shows you how it works. The outputs stay with clients.

30+
Local brands forged
4
Phase build system
6
Score categories
18+
Deliverable types
Diagnostic Tool

Brand Score™ Framework

Before we touch anything, we measure it. The Brand Score™ is our proprietary 100-point diagnostic across six categories — every weight calibrated to what actually drives local business revenue, not vanity metrics.

Category 01
Web Presence
Is your site fast, mobile-optimized, and does it convert? We check load speed, UX, SSL, contact points, and mobile rendering across 12 signals.
20% of total score
Category 02
Google Presence
Google Business optimization, review volume, review recency, and local map pack visibility. The #1 source of local intent traffic.
15% of total score
Category 03
Social Presence
Profile completeness, posting consistency, content quality, and platform coverage. We score what’s actually there — not follower counts.
15% of total score
Category 04
Brand Consistency
Does your visual identity hold across all surfaces? Logo use, color discipline, tone of voice, and cross-platform coherence.
20% of total score
Category 05
Content Quality
Is your content original, compelling, and relevant to your audience? We assess visual quality, messaging clarity, and content cadence.
15% of total score
Category 06
Local SEO
Citations, NAP consistency, schema markup, and local keyword signals. This is where most Fresno businesses leave money on the table.
15% of total score
Score Grading Scale
F <60
D 60–69
C 70–79
B 80–89
A 90–100

Most businesses scanning for the first time land in the C–D range. That’s not failure — it’s the gap the Forgd system closes. A-grade brands in this market are outliers. They dominate search, referrals, and repeat business.

Scan your brand →
Four-Phase Process

How Every Brand Gets Built

Same process, every time. No shortcuts, no skipping phases. The method is why Forgd delivers on time — there’s no ambiguity about what comes next.

01
Phase 01
Audit

Run the Brand Score™ scan. Map the competitive landscape. Identify the three highest-leverage gaps — the ones hurting revenue right now.

  • Brand Score™ diagnostic
  • Competitor gap analysis
  • Revenue impact ranking
  • Market positioning map
02
Phase 02
Brand

Build the identity system. Wordmark, color, type, voice, tone. Everything documented so it can be handed off, used consistently, and protected.

  • Identity system design
  • Brand guidelines (client-only)
  • Voice & tone documentation
  • Asset production (all variants)
03
Phase 03
Launch

Apply the brand everywhere it needs to live. Website, social profiles, Google Business, email templates. Consistent before it goes public.

  • Social profile overhaul
  • Google Business optimization
  • Content calendar (FORGED+)
  • Launch announcement assets
04
Phase 04
Scale

Ongoing content, paid ads, and monthly reporting. The brand keeps building. Retainer clients get monthly rescans to track score improvement over time.

  • Monthly Brand Score rescans
  • Ongoing content production
  • Paid ad campaign management
  • Performance reporting
Tier System

Three Ways to Get Forged

Every business is at a different stage. The tier system matches where you are to what you actually need — nothing more, nothing less.

RAW
RAW
$499 — One time

Foundation build. You get the identity system, core assets, and enough to stop looking DIY. Best for businesses launching or rebranding from scratch.

  • Brand guidelines document
  • Logo system (all variants)
  • Social Starter Kit
  • GBP audit report
  • Keyword targeting report
See full scope →
TEMPERED
TEMPERED
$1,799 — One time

The full build. Strategy, identity, content system, paid ad framework, growth roadmap. For businesses ready to stop blending in entirely.

  • Everything in FORGED
  • Brand strategy document
  • Persona profiles
  • Competitor scorecards
  • Ad creative blueprint
  • + 9 more deliverables
See full scope →
Not sure which tier fits? Run the Brand Score™ scan — we’ll tell you exactly where you are and what you need. Get your Brand Score™ →
What Clients Get

The Deliverables Stay Locked

We don’t publish our output. The brand systems we build for clients are their proprietary assets — not templates anyone can copy. Here’s the shape of what you get. The content stays between us.

🔒
What’s inside the documents

Every Forgd deliverable is built specifically for the client — their business, their market, their competitors. The templates above show the format. What goes inside is proprietary to each brand we forge.

Custom identity system (colors, fonts, marks)
Tailored voice & tone guidelines
Competitor gap analysis
Keyword targeting roadmap
30-day content calendar
Review response playbook
Growth roadmap & KPI targets
Paid ad creative framework
Start a Brand Project
Proof of Work

The Method in the Wild

Case studies from actual Forgd clients. These brands exist — they’re in Fresno and Clovis right now, and they look nothing like they did before.

Restaurant — Fresno
Ironwood Kitchen & Bar

Rebranded from a generic Google Business listing with no photos to a fully-forged identity: new wordmark, brand photography, 60-day content calendar, Google Business overhaul. Brand Score went from 41 to 78 in 90 days.

FORGED
Full case study →
Auto Detailing — Clovis
Summit Detail Co.

From zero digital presence to a branded identity system with social kit, Google Business optimization, and a 30-day launch content plan. Organic inquiries up 3× in 60 days.

RAW
Full case study →
Salon — Fresno
Vela Studio

Full TEMPERED build: brand strategy, persona profiles, competitor scorecards, email campaigns, and an ad creative blueprint. Now running paid social with a ROAS of 4.1×.

TEMPERED
Full case study →
Ready to get forged

Your brand scores tell
you exactly what to fix.

Get a free Brand Score™ scan in 10 seconds — no email required to see your results. Or skip straight to talking about a project.